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This ad transformed a long-ignored health issue into compelling storytelling.
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Questa mossa di marketing è GENIALE. Un brand di cioccolato, milka, ha piazzato un distributore di cioccolata gratis in una via super affollata. Ovviamente tutti si sono fiondati lì. Premevano il pulsante in bella vista ma non succedeva niente. Poi hanno notato le istruzioni: per sbloccare la cioccolata bisognava toccare contemporaneamente la macchinetta e la statua della mucca. Sembrava facile, ma c’era un problema: la distanza era troppa per una persona sola. Così hanno iniziato a chiedere aiu
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