The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...

The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...

Nearly 20 years after Pepsi debuted its "Roman Empire" ad featuring Britney Spears, Beyoncé, and Pink, the soda brand is back with a new "Gladiator II"-themed campaign titled "Make Your Gameday Epic" ...

KFC’s switch to Coke is the latest sign of a decades-long slide, and PepsiCo’s CEO says fixing soda is now a priority.

PepsiCo’s clear, caffeine-free cola launched in 1992, got a Van Halen Super Bowl ad and was gone by 1994.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...

Creatives are saying cheers to Pepsi’s Big Game ad. Ahead of the Super Bowl, Pepsi Zero Sugar unveiled its Super Bowl 60 commercial, “The Choice,” a 30-second ad airing in the second quarter in which ...

NEW YORK — Diet Pepsi’s Super Bowl TV commercial, spotlighting guy-watchers Carson Kressley and Cindy Crawford, took top honors for outstanding commercial at the 2006 Images in Advertising Awards ...

Pepsi is taking the "kiss cam scandal" from last summer and giving it a furry, soda-fueled makeover for the Super Bowl. The new spot, released online ahead of the Feb. 8 game, opens with one of ...

Pro-Palestine boycotters slam top stars such as Amr Diab and Mohamed Salah for appearing in controversial Pepsi advertisement ...

Pepsiis 45 second spot was ranked 27th by testers with a score of 6.01. The ad featured teenagers opening and closing bottle caps as music starts, stops and reverses to their motions. The commercial ...