Marc Pritcher sat at the electric piano with his back to the patrons milling around the Guitar Center, unaware of the audience slowly gathering behind him. Most mornings, the 66-year-old talent ...

The big box chain wants to feel more like your neighborhood indie guitar store.

The guitar world is well and truly in the midst of a digital market boom, and as the online space becomes a more important battleground for retailers, traditional brick-and-mortar stores are ...

Guitar Center CEO Gabe Dalporto has hailed Smith’s innovations, with Mayer delivering a heartfelt speech at the ceremony ...

The CEO is trying to make the stores a destination for ‘serious musicians’ by putting more high-end instruments on the floor and creating an in-house guitar to sell.

Guitar Center has finally added an actual letter "G" to its official logo after 50 years. You're probably wondering why this is newsworthy, but if you're here, it's probably because you may not have ...

Guitar Center Inc. has been cleared to exit bankruptcy with a plan to cut about $800 million in debt and provide the nation’s largest seller of musical instruments with an infusion of cash to navigate ...

Guitar Center on Tuesday announced three leadership changes, including naming Gabriel Dalporto CEO. Dalporto replaces Ron Japinga, who had held the position of president and CEO since 2016. No reason ...

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Over the weekend, rapper Anderson .Paak gave a surprise performance at perhaps an even more surprising choice of venue: a Guitar Center store in southern California. Anderson, joined by radio host ...

The 300-store Guitar Center chain recently appeared on Moody’s and S&P Global Ratings’ distressed retailers’ list. The company remains highly leveraged with debt coming due after exiting Chapter 11 ...

Rumors of Guitar Center’s demise have been greatly exaggerated. This past April with its debt coming due, the company did an emergency loan negotiation. Crisis averted, it remains heavily indebted, ...