As marketing experts prepare for this year’s Variety Entertainment Marketing Summit presented by Deloitte, many are focused on discovering new ways to create authentic relationships with consumers.

On Thursday, Variety's Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...

Following news that Disney is fully integrating Hulu into Disney+, the company is now streamlining its streaming marketing. Today, in a memo to staff, Alan Bergman and Dana Walden, Disney ...

Live experiences have moved to the center of the marketing mix and the brands getting it right are treating their audiences as distribution channels, not just end points. NVE Experience Agency founder ...

Great American Media announced today that Kellie Barnes has joined the company as Vice President of Marketing , bringing more ...

Ayaz will lead the division, while Ryan adds direct to consumer to her TV portfolio. By Rick Porter Television Business Editor Disney Entertainment is restructuring its marketing division, with ...

Presented by Nexxen, the four hour brunch program featured a series of discussions designed to detail the complexities, challenges and victories of mounting marketing campaigns from idea to execution.

For all of the concerns about how TikTok is hurting the entertainment industry with its snackable content that shortens attention spans, it is still an effective channel for entertainment advertising.

With over 25 years of unmatched experience in entertainment marketing, Entertainment Marketing Group (EMG) has established itself as an industry leader known for its creative and comprehensive ...

MIAMI, FL / ACCESSWIRE / November 14, 2022 / Dolphin Entertainment, Inc. (NASDAQ:DLPN) has brought leading influencer marketing agency Socialyte into its family of best-in-class entertainment ...

Following the announcement by Disney CEO Bob Iger last week about the pending full integration of Hulu into Disney+, the company has reorganized — and consolidated — its marketing operation with new ...