Quality buys a higher starting point, not a longer life. Repetition is what kills the ad, and repetition doesn't care how ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Vidmob, the creative data company, and TikTok today unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Luma, a multimodal general intelligence platform, and Dumbstruck, a leader in emotion analytics, today announced a ...

Meta has announced a series of new updates, creating a complete end-to-end AI-powered ad ecosystem. Announced at Cannes Lions 2026, Meta is introducing an end-to-end creative solution for AI-enabled ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to ...

Amazon’s Prime Video advertisers can now automatically tailor their messaging based on the viewer’s previous exposure to a brand or product. The new tool, called Dynamic TV Creative, will be announced ...