Jill Strickman, Founder of GENUINE: The Real People Company, finds real people for television ads, testimonials, and viral video content. Finding the right people to represent your brand can feel a ...

When the Casting Society of America gets together Thursday to hold its 39th Artios Awards, the champagne will likely bubbleth over. The annual honors—whose name refers to a Greek word signifying ...

While the live casting moment feels intense, the decisions that determine who walks, and who doesn’t, are the visible end of ...

Whether you’re watching from the front row or via live stream, the casting of a fashion show sets the rhythm, the proportions of the clothes, and the overall impression a brand leaves behind. But ...

Ask a casting director about their job — usually her job — and you will hear words like intuition and alchemy. Ideally, they work closely with their director to create the human canvas of a project.