Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve ...

1. A classic never dies. And so the father of advertising, as David Ogilvy is known, will forever occupy a place on bookshelves, just as his taglines linger in the American psyche. While “Confessions ...

AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...

In the second of an ongoing series of articles spotlighting book business–related AI startups, we take a look at Shimmr, an automated book advertising service, and Likewise's Pix, a chatbot and app ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...

Gone are the days where TikTok was considered an app for kids. Since launching internationally in 2017, the video-sharing app has become one of the fastest-growing social media platforms worldwide, ...

Human beings — perhaps you remember them? Those carbon-based members of the species Homo sapiens that ruled earth before machines and data took charge, who created entire civilizations along with the ...