TripAdvisor recently returned to the world of television ads after a two year absence. The company has announced that it will spend around $70 million on its TV ad campaigns for this year. TripAdvisor ...

The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.” Which is why TV had to prove itself before earning a spot on the travel review site’s media plan. Until ...

The online travel booking site will kick off the 1st national TV ad campaign in its 13-year history. The new ad campaign will highlight the TripAdvisor's (TRIP) popular green bubble ratings that let ...

TripAdvisor is launching its first TV advertising campaign this fall, with two 30-second spots airing nationwide starting Monday. The ads, the first in the Newton-based travel site’s 13-year history, ...

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Phrases such as “reviews you can trust” and “reviews from real travelers” have misled TripAdvisor users in the United Kingdom, according to a judgment issued Wednesday by the Advertising Standards ...

One of the vestiges of cheap, low-quality ads has been the “pop under” format often employed by travel search engines which would produce multiple mini-browser windows for airfares and hotel rates. In ...

TripAdvisor said it believes its revenue prospects in advertising are rosy, bolstered by new products and its deep swath of data that enables effective audience targeting. In the company's latest ...

Travel site TripAdvisor is challenging travel brands and advertising agencies to design a creative ad campaign that will run on TripAdvisor. The total prize fund is USD $1.5 million, with the winning ...

TripAdvisor is making quick work of building out new advertising tools that serve businesses beyond the tourism industry. This week, the brand launched its first self-serve ad platform designed to ...

TripAdvisor has unveiled a first for the travel advertising industry by launching a ‘Delayed Ad Call’. In a move designed to increase the client’s confidence in the value of display advertising as ...

“We are a company that thinks constantly how to improve the traveler experience. We were born with the vision that users could plan a perfect trip,” explains Stephen Kaufer, President and CEO of ...